![]() The cookies is used to store the user consent for the cookies in the category "Necessary". This cookie is set by GDPR Cookie Consent plugin. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. The UNITE with BLUE Collection watches start at $525 for the Bianca, and top out at $1,995 for the ATTESA in Super Titanium. Each watch houses Citizen’s Eco-Drive movement for an additional nod to sustainability and features marine-inspired accents on the watch faces and bezels. This collection comprises a ladies, rectangular Bianca reference, an iconic Promaster Dive model, two technology-driven ATTESA timepieces and a luxurious women’s xC Super Titanium release. In honor of World Oceans Day, Citizen has released the BLUE collection in honor of the world’s largest natural resource that remains critically endangered. At 41mm, it’s more in-line with traditional dive watches and stands out for its tonal appeal mixed and impossibly light weight of its predecessors. It runs on an automatic movement with 42 hours of power reserve (caliber 9051) and is equipped with a matching titanium bracelet, a sapphire crystal, and screw-down crown. This variant is a stealthier version of the blue and black dialed references released last year, sporting a gray fumé dial along with the darkened case. ![]() Modernizing the classic Promaster, this new release is crafted from a proprietary Duratect DLC-coated Super Titanium and boasts 200m water resistance, making it both lightweight and durable. With its iconic polyurethane strap and being water resistant at 200m, it’s a watch that’s begging to be worn in the office or off the diving board this Summer. The movement is an Eco-Drive 168 movement, which charges the battery via ambient light. The watch is equipped with a stainless steel case, diving bezel, and impact-resistant mineral crystal, giving it a rugged and functional design. Citizen has made a conscious effort to keep all the reasons longtime divers love this watch without sacrificing too much in terms of utility and style. Usually when there is a reduction in real estate on a watch, certain features have to be conceded for space. This, in turn, will appeal to a wider audience and reintroduce the Promaster to a new generation of fans. By reducing the 44mm size to a more wearable 37mm, it not only makes the dive watch feel slightly less sporty, but also less clunky when worn with a long-sleeved shirt. 37mm Promaster Diveĭive watches entering everyday wear has been on the rise over the last decade and it seems that the new Promaster Dive is where Citizen has gotten their sea legs. Each one remains a variation on an existing theme within the Citizen universe, but with surprising, and sometimes intriguing, differences. From reworking one of their most iconic lines to adding a fuller scope to their existing collections, Citizen has made it a mission this Summer to provide a variety of exciting, elegant, and even eco-conscious alternatives to other watches in their existing line-up.įor June, Citizen will be releasing three watch collections: the much-anticipated 37mm Promaster Dive, the Promaster Dive Automatic Super Titanium “Fujitsubo”, and the UNITE with BLUE Collection. And one could argue, with the releases coming out of Citizen in June, that the Japanese brand is leading the way. The Mission to Earth has a retail price of $990 USD but is currently sold out.If ever there was a time in the market for a reinvigoration of classics, it’s now. Overall, the watch is unique with a lot of environmentally friendly manufacturing tactics. The rubber strap is also unique in that it uses Biopoly, a bean oil, in alternative to fossil fuels. The watch comes in a 70% recycled Titanium case to minimize the footprint of its creation, and a cool dial inspired by La Cupola - The window in the ISS which astronauts can look into space. Awake Concept wanting to capture that in a watch, and attributed it to the inovation in NASA and the preservation of the earth. For instance, for the Mission to Earth, the brand created the watch based on a quote from the famed astronaut Thomas Pesquet “From Space, I witnessed the Earth’s beauty, but also its fragility”. Whether it’s for their finishing techniques or their penchant for taking influence from a more philosophical angle than physical. Awake has developed some of our favorite concepts in recent years.
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